EKTRON CMS fundamental tutorial

EKTRON CMS fundamental tutorial

Ektron Web Content Management Software is used by more than 3,800 companies from all over the world for creating, deploying and managing large-scale personalized websites.

Ektron’s CMS is a powerful, diverse and easy to use content management solution that empowers anyone to take an active role in managing Web content and generating online strategies. Beyond the basics of content management Ektron’s CMS streamlines site management, automates workflow processes, and supports collaboration. Ektron’s CMS reduces costs, saves time and makes Web sites, extra nets, and intranets more effective, delivering a more personal customer experience to site visitors.Using below points we can know the basic fundamental tutorials about the Ektron features.

Below are the features in Ektron CMS  :

1. Mobile device improvements :

Using Ektron CMS, marketers can now have more control over mobile devices than ever before. Ektron’s PageBuilder application allows users to visually arrange pages and offer the necessary support for the Responsive Design frameworks. Digital marketers are now able to create, edit, preview or optimize different pages for a variety of mobile devices – from smartphones to desktops – without the assistance of a development team. By previewing the content they want to publish, marketers have the ability to decide which images will be presented according to the viewable area of the targeted device. Applying an easy-to-use interface provides a compelling experience for every visitor to a site.

2. Increase clients’ engagement

Persona Management is an application Ektron provides to target the content by personas and geographical areas. Combining analytics and data, you can access “key insights,” a concept that means simply getting the right message to the right person. You can use data from the CRM system or Marketing Automation System to create a persona. 

3. Expanded search capabilities

Easy navigation is the key to successfully converting site visitors to customers. Visitors who spend more time on a site and keep searching for content are more likely to convert. Although search technology can be complicated and a bit difficult to configure, Ektron Search really simplifies that process. It only takes 5 minutes to install and then 10 minutes of indexing a site’s content. After that, you’ll end up with a powerful search engine that includes a differentiated search, similar results, and many other options.

4. Enhanced user experience

For a much more pleasant user experience, Ektron CMS utilizes a brand new toolbar that eases the process of moving from the edit to the design mode. Also, the new Content Dashboard helps users view and filter published content, as well as the PageBuilder that simplifies user procedures.

5. Use forms to stay in touch with customers

The powerful HTML online forms provided by Ektron can be used to create online dialog boxes so you can maintain an ongoing relationship with your customers. Use Smart forms to display, save and validate content. These configurations utilize tags that are hidden from users and support content on different devices — a benefit for all users who will not need to create duplicate content.

6. Raising community awareness

By using activity streams, you can send notification messages describing activities or updates within the Ektron community.

7. SEO-friendly URLs using aliasing

By creating SEO-friendly URLs you maximize your website’s potential to be placed within the first findings of a search engine. Ektron’s URL aliasing makes this task easier for you. By using the words and phrases that define your site, you will increase the search engine rankings, and by using a pattern you will measure your aliases on your site as they increase.

8. Insert a calendar on your website

A calendar will help you maintain a connection with your visitors as they will be informed about any upcoming events. The events can be added by any authorized user. Also, the calendar type determines where the events are stored in the database and what type of permission is needed to edit them.

9. Discussion Boards

Provided by Ektron, discussion boards come in an unlimited number and with unlimited topics and solutions to any type of problem. So you can feel free to use this feature and increase your knowledge.

10. Multi-language content – the key to international settings

Ektron supports the organizing, publishing, authoring and versioning processes of Web content in multiple languages. Mixing Web content management with localization or translation management results in a complete Web content solution for any language supported by the Unicode standard.

For more details about episer(EKTRON CMS)you can use below site.

References | https://www.episerver.com/products/platform/ektron

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Purpose

The basic functions of a content management system are to collect, organize, and group the content of a web site and to display that information online. Ektron understands however that content also needs to provide context, delivering a complete and personalized "customer experience" that is intuitive, meaningful and engaging. It is the delivery of a successful experience that ensures the Web site achieves the objectives assigned to it by the business: to market and sell products and services, to inform customers, partners and stakeholders, and to generate social communities.

Using Ektron user’s can do below points :

•      Build and deploy Web forms
•      Implement and manage mobile strategies
•      Leverage site analytics
•      Monitor and manage search engine optimization (SEO)
•      Manage social communities
•      Build and manage online marketing initiatives
•      Implement online commerce
•      Integrate with third party business systems
•      Deploy and manage complete online strategies